Archive | October 2013

Elan Mercado: Our Featured Project

Elan Mercado is one shopping cum retail space coming up at NH-8, Gurgaon. Ethical Consulting Pvt. Ltd.( is strongly recommending this project to its clients.

Listen the management team of Ethical Consulting Pvt. Ltd. elaborating finer points of this project…You can contact us at,


5 Questions for Your Real Estate Wealth Managers

This blog first appeared on and has been written by Mukul Bhartiya. He can be reached at,


I have always believed that ‘over the counter’ treatment is temporary and one should not often resort to; an expert is an expert and his/her opinion matters, because he/she spends better part of his/her life digging the multi-layered information and mulling, about any particular topic more than others. Here, for the purpose of making it easier for me to write, I will use masculine gender to address the experts. So, when there is any serious decision has to be taken in life, it is better to consult an expert; be it for physical health or financial health. Real estate, one of the most crucial financial decisions of life, is often taken out of emotion or with the help of some quack, who either makes your money stagnate, de-grow or lose value. Before making a buying decision one must consult an expert dealing in real estate. But before doing so, you should look at following points:

1)      Educational Qualification: People may argue that what educational qualification has to do with business acumen, and they are right to certain extent as well. But, there is difference between business tactics and business strategy. Tactics is short term event and strategy is long term phenomena and only education can teach you to think long term. Buying decision is just an event, but investment is a strategy and when your savings of many years is at stake, then it should be strategical decision only. So, always ask for educational credential of your Wealth Managers in the field of real estate.

2)      Projects Handled: When you are investing in real estate in ‘soft launch’ or ‘pre launch’ stage then ask your real estate Wealth Managers about the projects they have handled. Their project selection will give you the insight about their investment preferences and security of client’s investment. It will help you to understand that whether your wealth managers are looking for ‘risk and return’ or ‘safety and return’ and you can make your decision accordingly.

3)      Customer Service: For most of the Indians, buying a house means parting ways with better part of their lifelong earning; so it is sure to give jitters of lifetime as well. So, talk to your wealth managers and pose some of the most complicated but reasonable question to them. If they are patient with you, answer all your questions and accept your rejection with smile, then they are the right person to go back to.

4)      7 Year Itch: Your relationship with your Wealth Manager is also very crucial, but here I am talking about something else. I suggest you should look at the number of years they have spent in this particular field. There are various psychological, mathematical and business explanation of this ‘7 year’ period, and you can choose any explanation according to your own understanding, but this period is somewhat sufficient period to understand anybody’s loyalty to any particular person, business or anything. This time period exposes your Wealth Manager to see and bear the ‘up’ and ‘down’ of the market and anybody who has seen both the phase but is still going strong, then he is the right person to be chosen to be trusted with your money.

5)      Grievance Redressal Mechanism: When two people meet, they are bound to have some difference of opinion in the beginning, which later gets sorted out, as they progresses in their relationship. But what will happen when this difference comes up again after conclusion of the deal; is your Wealth Manager going to stay with you despite differences to see you through the problem or he just wriggles out of it and leaves you in lurch? Ask for the grievance Redressal mechanism of your Wealth Manager, which should contain his legal status, jurisdiction etc. If everything goes wrong, you must have a clear cut roadmap to seek legal help.  

Why Ethical Consulting: Atul Singh, Founder Director of Ethical Consulting Pvt. Ltd.(

Ethical Consulting Pvt. Ltd. is premier real estate consultancy organization, having headquarter in Gurgaon and branches across different part of the country. In the time when Indian economy is struggling, management team at Ethical Consulting believes real estate is best asset class to invest and Mr. Atul Singh, Founder Director of Ethical Consulting Pvt. Ltd.(, who heads Sales and Marketing, explains why people should choose them as their Wealth Managers…

Customer Relationship: Our Core Competency

Our Founder Director Mr.M.K.Mishra explaining how and why we value customer relationship. In this era of dwindling consumer faith in service providers of any kind, consumer service is going to play the crucial role in success.

Real Estate: Best Asset Class for Investment By HNIs and NRIs

This blog came up first on and has been written by Mukul Bhartiya, who provides inbound marketing consultancy to Ethical Consulting Pvt. Ltd.(


I am maintaining since beginning that devaluation of rupee offers a great potential of investment in India and especially in real estate sector for NRIs ( Now official records and NRI remittance are also justifying it. According to RBI records, NRI remittance during this current fiscal year has been USD 12 Billion and out of this 40% has gone into real estate sector (


Corporate Catalyst India report says that housing sector contributes 5-6% of Indian GDP, but other segment of real estate sector: commercial space, retail space, hospitality space and SEZ are also growing. Housing sector According to National Housing Bank reports, there will be shortage of 18.78 million units of housing under different category during the period of 2012-17 in urban areas. Rural areas, by year the end of Plan XI, i.e., 2012, had the housing deficit of 43.67 million units. India’s mortgage is also growing and it contributes 9% of GDP. Public Sector banks and Housing Finance Corporations are also supportive to real estate sector. According to National Housing Bank reports, housing loan as percentage of total loan by public sector bank stands at 9.2% (Including priority sector lending), while for HFCs, this loan stands at 73.66%.

A foreign national of Indian origin does not need to take approval from RBI for buying property in India for residential purpose. According to FEMA Rules, an Indian citizen, who resides outside India can invest in any property other than agricultural land or plantation properties or farm house. So, there are lot of factors in favour of real estate market right now, some of them are as follows:

–          Huge demand and supply gap

–          Mortgage market is seeing steady growth

–          Taxation benefits

–           Growth in urbanization

–          Overall economic growth: India is still one of the fastest growing economies of the world.

So, when there is so much happening around, then what’s the point in waiting sitting at the fence?

Real Estate: Best Asset Class for Investment in India

Though there are various assets available in any financial market, at this point of time, when Indian economy’s golden run seems to have hit the road block, Mr. Pankaj Kumar explains why real estate is the best asset class to invest in India.